First Choice Services works in conjunction with Duke Hicks Plumbing & Petroleum and Future Era Construction (electrical) offering a complete line of services to petroleum customers.  Our mission is to sell the best equipment and offer the highest quality service. Our commitment to employee and customer welfare combined with utilization of cost effective principals and integrity will keep us on top.


  • Honesty, integrity, faith, fairness, trust, and compassion.
  • Commitment to customer satisfaction.
  • Commitment to superior performance by loyal, dedicated, results oriented employees and professional advisors.
  • Commitment to maintaining profitability.
  • Pride in maintaining our facilities, which include property, equipment, and tools.
  • Pride in our provision of safety standards and educational requirements.


Duke Hicks Plumbing & Heating was started in 1960, and Incorporated in the State of Tennessee in 1979. It was initially a small plumbing & heating company, local to the Chattanooga area.  Other states incorporated include Georgia, Alabama and Virginia. 

In 1990, ownership and name changed when Michael S. Webb purchased the company and renamed it Duke Hicks Plumbing & Petroleum, Inc. The name was changed in an effort to better acknowledge the scope of work performed.  Mr. Webb, President and CEO, worked for Duke Hicks 13 years preceding the purchase of the company.  His experience in plumbing, petroleum, and environmental areas guide his companies to a leadership position in the plumbing & petroleum industry.

Mr. Webb believes in close communication with customers and employees. His continual monitoring of the ever changing laws, regulations, technology, and products; combined with an open door policy that encourages employee involvement and input; are used for upgrading product and service standards. 

Expanding opportunities within the industry have led to the introduction of Future Era Construction, Inc. (1995) and First Choice Services, Inc. (1999) The Webb management group employs an experienced work force including many employees with over fifteen years with the company. Employment levels vary, but the average number staffed is 37.  There is a close personal environment within the company and efforts are made to recognize employees for their importance and hard work.

The business offices and warehouses are located on Cromwell Road making easy access to all areas of Chattanooga.  Local highways are conveniently located at the end of Cromwell Road allowing travel to customer locations and warehouse delivery fast and efficient.

Our complex has 2,340 square feet of office space and 12,000 feet of warehouse space. We stock a full line of petroleum products for service and installation.

Our office hours are Monday through Friday from 7:00 AM until 5:00 PM.
24 Hour/Seven Day a week on-call service is always accessible.